VALIDATE & LEARN
VALIDATE & LEARN
VALIDATE & LEARN
Review existing customer intelligence.
Interview your team.
Jointly interview your customers.
Jointly interview market players.
EVALUATE
VALIDATE & LEARN
VALIDATE & LEARN
Guide your team through evaluation of existing company strategy though a customer/market lens.
IDEATE
VALIDATE & LEARN
CREATE & IMPLEMENT
Facilitate brainstorming and prioritization with your team for customer-centered strategic initiatives.
CREATE & IMPLEMENT
CREATE & IMPLEMENT
Build out prioritized initiatives including:
- Measurable objectives & how you'll celebrate achievement
- Supporting system/process/tool creation
- Communication, accountability, training plan
MEASURE & ADJUST
MEASURE & ADJUST
Implement all plan elements.
Measure & communicate.
Adjust as necessary.
CELEBRATE!
MEASURE & ADJUST
Celebrate milestones along the way.
Celebrate meaningfully for outcomes & goal achievement.
Specific Services
Project-Based Engagements
Growth Team Foundation
When you’re ready to build your growth team (sales, marketing, and/or client success), we help you build the foundation–so they can accelerate growth right out of the gates. This includes customer-centric role definition, goals & KPIs, compensation planning, playbook development, and templates to hard-code team processes.
Client Success Revenue Generation
We help you evolve your customer support cost center into a revenue-generating client success powerhouse. 1.5x+ your net revenue retention from existing clients by designing and implementing a customer-centric service model focused on customer retention and growth. This includes imbedding customer-centric processes with a repeatable CS playbook and templates for each key milestone, customer-centric role definition, goals & KPIs, and compensation framework.
Strategic Growth Planning
A structured approach to evaluate and improve your growth strategy. This includes defining market opportunities and target customers, and then designing your go-to-market strategy, goals, teams, and department-specific plans to achieve targeted growth. For organizations that need to develop or reinvent their growth strategy.
Individual Growth Initiatives
Specific deliverables related to aligning teams (role definition, goal setting, compensation/commission model development, employee training/development programs) or creating consistency and excellence in execution (sales process design, pricing model development, service model creation, customer segmentation, buyer persona development, sales or client success playbook and template creation). For organizations that have an effective growth strategy but areas they need to add or refine.